Ford F-Series Truck Sales Are Still Growing

By Ian Wright - December 13, 2017

F-150 Truck Sales are at a 12-year high

While Crossover SUVs are eating into most segments of the automotive market, Ford truck sales show no sign of slowing down.

Ford is still dominating the truck market, and currently, they’re responsible for around 38% of full-size truck sales. That’s 12% more than Chevy, the nearest contender, which account for just 24%. F-Series truck sales have reached a 12-year high and by October this year, 658,636 units had already been sold.

Those are strong numbers that show just how successful the F-Series platform is. The Detroit Free Press took an objective look at Ford’s current situation and it’s worth reading, particularly for the profiles of some interesting Ford truck owners.

However, we think they missed the bottom line of Ford’s success in the truck market. The clue to that is in those Ford truck owners they talk about.

The bottom line is that a truck is an actual utility vehicle. And the F-Series does everything a utility vehicle needs to do while also being excellent personal transport. The people featured in the article use their trucks for work as well as personal transportation. These aren’t SUV’s or Crossover SUV’s that are, in reality, mostly used just as the commuter and family vehicles. Most people could comfortably use a car instead of their SUV. Most people that drive a truck though, it’s because they use a truck.

The piece also suggests Ford’s current state in the market is due to having the newest products in the segment. On top of that, they suggest that Chevy, Chrysler, and GMC could end that advantage next year with their new truck models. We’ve heard that kind of talk before though. In fact, we’ve heard that kind of talk many, many times. It’s worth remembering that the Ford F-Series has been the best-selling truck in America since 1977 and the best selling overall vehicle in the United States since 1981.

That’s not a sales bubble, that’s an institution. Other companies have brought out many new models in the last 40 years, and with Ford doing such an amazing job consistently improving the F-Series, we’re not sure why these new models should suddenly impact Ford’s lead over the market. After all, Ford has a habit of continually evolving and updating the F-Series. Not simply declaring “That’ll do!” and then trying to play catch up some years later with a new model.