Ford F-150 commercial before and after editing shows how much things change before they hit our devices.
Modern Ford F-150commercials are chock full of footage of the best-selling trucks in the United States doing all sorts of normal truck things. When you watch a Ford commercial and see a truck pulling a trailer, carrying a load or just cruising down the road, you might think that it is just normal footage that they capture, trim and publish. However, the video above and the video below show just how much things change between the individual clips and the complete commercial.
The most significant difference that will jump out when watching the videos above and below is that the finished product is far from vibrant, from the Ford F-150 pickups to the sky and the rest of the background. In some of the raw footage, the color is nearly non-existent while, looking almost like a black-and-white film, while the same scenes in the finished commercial are incredibly bold and bright.
While the bright colors in the finished video will only go so far in selling someone a Ford F-150 pickup, there is no question that the brighter colors make the video below much more attractive. When something is attractive, you are more likely to watch and pay attention, so brightening up the colors does help the commercial grab your attention.
Disappearing Reflections and Background Items
Next, in many of the rolling shots in the raw F-150 commercial above, there is a large metal arm extending from under the truck of the truck which carries the camera. This is how we get all of the great rolling shots, but there are two problems with this setup; you can see the boom and you can see the reflection of the camera. Well, you can see those things in the raw footage, but in the finish product, they are all gone.
Along similar lines, there are points where a large mound of stone and a system of power lines are added behind the Ford F-150, all of which are intended to make for a commercial that is more pleasing to the eye.
Check out the video above, then the video below and notice the amount of differences between the two.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
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"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
