The 1980s had their own special flavor here in the United States and thanks to this Argentinian Ford Truck commercial from 1981 showing off the new F-100, F-150 and F-250 – we can see that the marketing approach for the F Series pickup was just as awesome outside of the U.S. in the ’80s.
This Ford commercial is in Spanish – I don’t understand what is being said at all – and if you don’t understand the language being spoken in this classic F-150 commercial, it won’t matter since there aren’t a whole lot of words spoken.
Throughout the first 2/3 of the commercial, we just get dramatic music and moving pictures of the 1981 Ford F-100, F-150 and F-250 accompanied by clips showing horses running and pulling.
I guess that their goal was to compare the new Ford F Series pickups to hard working animals, as they also have shadowy shots of the F-100, F-150 and F-250 creeping through the shadows.
There is some speech in the final seconds of the video and if anyone knows what the guy is saying, feel free to fill us in via the comments section!
In any case, this classic Ford F Series commercial is a fine piece of automotive history, showing how the Motor Company marketed their bestselling vehicle outside of the USA.
"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.
"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.
"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.
"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.
"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.
