THROWBACK VIDEO 1998 Ford F-150 Saves the Day

THROWBACK VIDEO 1998 Ford F-150 Saves the Day

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1998 f150 commercial still

This week’s Throwback video takes us back to 1998 for a then-new Ford F-150 TV commercial. The commercial is narrated by some 90s TV star whose name I cannot remember, and he is telling a story about a group of tourists who were in a bus out in the middle of the desert when the bus got stuck. Just when things couldn’t get much worse, a 1998 Ford F-150 roars into view to save the day.

Will the F-150 check on everyone and go to get help? Of course not. Instead, the black F-150, which is being driven by someone the foreign tourists believe is Gary Cooper, pulls out a tow strap, hooks it up to his trusty F-150 and the bus, and pulls the big vehicle free of the treacherous sand. As the driver uses his class leading towing power to free the tour bus, the crowd applauds and the F-150 replies by racing off into the sunset.

The day is saved next to the 1998 Ford F-150.

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"Before I was old enough to walk, my dad was taking me to various types of racing events, from local drag racing to the Daytona 500," says Patrick Rall, a lifetime automotive expert, diehard Dodge fan, and respected auto journalist for over 10 years. "He owned a repair shop and had a variety of performance cars when I was young, but by the time I was 16, he was ready to build me my first drag car – a 1983 Dodge Mirada that ran low 12s. I spent 10 years traveling around the country, racing with my dad by my side. While we live in different areas of the country, my dad still drag races at 80 years old in the car that he built when I was 16 while I race other vehicles, including my 2017 Dodge Challenger SRT Hellcat and my 1972 Dodge Demon 340.

"Although I went to college for accounting, my time in my dad’s shop growing up allowed me the knowledge to spend time working as a mechanic before getting my accounting degree, at which point I worked in the office of a dealership group. While I was working in the accounting world, I continued racing and taking pictures of cars at the track. Over time, I began showing off those pictures online and that led to my writing.

"Ten years ago, I left the accounting world to become a full-time automotive writer and I am living proof that if you love what you do, you will never “work” a day in your life," adds Rall, who has clocked in time as an auto mechanic, longtime drag racer and now automotive journalist who contributes to nearly a dozen popular auto websites dedicated to fellow enthusiasts.

"I love covering the automotive industry and everything involved with the job. I was fortunate to turn my love of the automotive world into a hobby that led to an exciting career, with my past of working as a mechanic and as an accountant in the automotive world provides me with a unique perspective of the industry.

"My experience drag racing for more than 20 years coupled with a newfound interest in road racing over the past decade allows me to push performance cars to their limit, while my role as a horse stable manager gives me vast experience towing and hauling with all of the newest trucks on the market today.

"Being based on Detroit," says Rall, "I never miss the North American International Auto Show, the Woodward Dream Cruise and Roadkill Nights, along with spending plenty of time raising hell on Detroit's Woodward Avenue with the best muscle car crowd in the world.


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