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With production starting the end of July they will be on dealer lots probably early to mid September. It's amazing how this gets asked every year. New models are never released in the summer.
It's July 30th. I went to my dealer today for service and saw four (4) 2010 F-150's on the lot! Two had the the new chrome package. The new chrome grille really looks sharp.
theres 2 dealers near me that have 2010s in, one has a 2010 platinum that i looked at(very nice!) The other has a 2010 xlt, which i will be going to see shortly