Negotiating With Dealer for Truck
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#21
I think 15-20% is accurate. Invoice isn't much lower than MSRP these days. Ford is cutting into dealer profits by lowering MSRP to compete. There used to be 10k mark up in every truck now there is only 3-4k between MSRP and invoice. I got 3,500 in rebates, 3,600 off MSRP for invoice and 600 or half of the holdback when I bought.
#22
For example, I was looking at an FX4, MSRP 41640 - 3330 (invoice) - 4250 in rebates = 34060. So $7580 off MSRP.
XLT's have an additional 1000 rebate.
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