Gray truck with black rims
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i'm sure you guys up north already know this trick, but one thing I've done to my Jeep rims which helps keep some of the knicks and scrapes down on new wheels, is to apply a GOOD thick coat of wax. It makes them shine (not that I really cared about that on my Jeep), but it also adds another layer of protection against the elements. This could help with possibly reducing the wear and tear that the salt/sand mix does. Another thing, although I've never tried it on my wheels to combat salt, is to spray Pam cooking spray in your wheel wells to keep dirt/mud/snow/etc from sticking. It might work with wheels too...
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